Affiliate marketing basics

September 16, 2015


Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing at its very core is about relationships, a relationship between three parties that is Advertiser (Seller), Publisher (Promoter) and consumer (Buyer).


How does it Affiliate marketing works:-
Everyone is using internet and everyone knows the terminology of Internet like Virus, malware, cursor and spam and other.  The guys who decided e-commerce and affiliate marketing should rely on an innocuous technology called a “cookie.”


So what is a Cookie:-

A cookie is a technology that works with web browsers to store information like user preferences, login or registration information, and shopping cart contents. Have you ever opted-in to have a website “remember” your password and username for one of your online accounts? That’s a cookie. Ever notice while searching the web for “travel deals” and you suddenly start seeing travel display banners on other websites? Those ads are appearing for you because you’ve been cookied (its okay, you won’t get hurt).


Role of Cookie in Affiliate marketing:-

In affiliate marketing, one task that cookies manage is to remember the link or ad the visitor to a website clicks on. Cookies can also store the date and time of the click, they can even be used to remember what kind of websites or content you like most. There are many different types of web cookies and uses, but the kind of cookie affiliate marketing relies on is called a first-party cookie.

When a user visits a publisher’s website and clicks an advertiser’s creative ad, the visitor’s browser receives the tracking cookie that identifies the advertiser, the publisher, the specific creative and commission amount. This data is stored within the link information in what are called “parameters” and can include even more anonymous data used for attribution.


Hopefully you’ve learned some basics about how to be an affiliate or an advertiser and how affiliate marketing works.

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All the best and Happy new Year



To Your Prosperity!

Ayrul Rash
Skype: nastrix78
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